Cards Are stored value cards that allow the user to
access pre-paid long distance. The long distance is generally
accessed via a PIN number (stored value), which is usually covered
by a scratch-off panel for security.
Gift Cards Standard or custom size CR80 card. Stored
value is placed on the card through magnetic striping or bar coding
Loyalty Cards Standard (CR80) or custom size cards that
have off line accounting for capabilities such as mileage or merchandise
Flat Packs Designed for hanging on J-hooks. Consists
of an affixed card seen through a flat window.
CR80 Card Standard credit card size (3 3/8"
x 2 1/8" x .030) that comes in a variety of colors and thickness.
CR50 Luggage tag sized card (3 _" x 1 23/32"
x .020) with a slot for a strap.
Embossing Raised letters or numbers usually tipped
in either black or gold foil.
Magnetic Striping Magnetic media affixed to a card,
which allows data encoding.
Foil Stamping Hot stamp printing is achieved by
using pressure and heat to affix colored foil in to the plastic
Bar Coding Two methods available. Bar coded labels
applied via thermal or ink jet printing, or directly on plastic
for infrared reading.
Fulfillment The process by which the card is matched
to a letter, inserted into an envelope, metered and delivered
to the post office. Personalization is available using several
different methods along with continuous form equipment or individual
Camera Ready Art Printable film or the electronic
equivalent to facilitate printing.
Electronic Art Graphics in a digital format to work
with Macintosh based equipment.
Artwork that extends beyond the actual size of the card.
PMS Pantone Matching System used by printers for
Four Color Process CMYK, litho, 133 lines to 150
line screens. Silkscreen is 85 line screens.
Screen Tints Determined by percentage of colors.
Half Tones Dot system of color photos to black