Phone
Cards – Are stored value cards that allow the user to
access pre-paid long distance. The long distance is generally
accessed via a PIN number (stored value), which is usually covered
by a scratch-off panel for security.
Gift Cards – Standard or custom size CR80 card. Stored
value is placed on the card through magnetic striping or bar coding
Loyalty Cards – Standard (CR80) or custom size cards that
have off line accounting for capabilities such as mileage or merchandise
purchases.
Flat Packs – Designed for hanging on J-hooks. Consists
of an affixed card seen through a flat window.
CR80 Card – Standard credit card size (3 3/8"
x 2 1/8" x .030) that comes in a variety of colors and thickness.
CR50 – Luggage tag sized card (3 _" x 1 23/32"
x .020) with a slot for a strap.
Embossing – Raised letters or numbers usually tipped
in either black or gold foil.
Magnetic Striping – Magnetic media affixed to a card,
which allows data encoding.
Foil Stamping – Hot stamp printing is achieved by
using pressure and heat to affix colored foil in to the plastic
surface.
Bar Coding – Two methods available. Bar coded labels
applied via thermal or ink jet printing, or directly on plastic
for infrared reading.
Fulfillment – The process by which the card is matched
to a letter, inserted into an envelope, metered and delivered
to the post office. Personalization is available using several
different methods along with continuous form equipment or individual
piecework.
Camera Ready Art – Printable film or the electronic
equivalent to facilitate printing.
Electronic Art – Graphics in a digital format to work
with Macintosh based equipment.
Bleeds
– Artwork that extends beyond the actual size of the card.
PMS – Pantone Matching System used by printers for
color standardization.
Four Color Process – CMYK, litho, 133 lines to 150
line screens. Silkscreen is 85 line screens.
Screen Tints – Determined by percentage of colors.
Half Tones – Dot system of color photo’s to black
and white.
